Kelly Nyland
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Product Launch · Whym (2018 - 2024) 2019

Text Shop

Text a hashtag, get a gift delivered same-day. Conversational commerce IRL.

Text Shop Zeen

Whym, Founder & CEO · Holiday 2019 Retail Pop-Up

The Text Shop Zeen project was launched as a concept for the 2019 Holiday season. Customers ordered products directly over a text message using hashtags.

Lifestyle, beauty & self-care products were merchandised by shopper ‘values’ which highlighted which brand categories e.g. ‘not found on amazon’, ‘women founded’, ‘local’, etc. The zine was also combined with an pop-up shop showroom at The Grove in Los Angeles, California.

Text Shop lookbook page: HOW IT WORKS steps beside blue and pink vegan leather notebooks
Woman lying on a floral rug writing in a pink notebook, surrounded by colorful cards and stationery; quote from Kelly Nyland
Whym catalog spread: cream handbag of orange gerbera daisies, scented candles, coffee bag, and About Whym text
Whym catalog spread: Hadron Epoch daily planner on pastel envelopes, alleyoop wipes box, paperclips, pencils, cable
Whym catalog: blonde woman by pink neon sign, jar of colorful pushpins, and Wit & Delight brand profile text
Whym catalog: hand holding a purple B12 Awake patch pack, pastel pencils, and teal and pink lash-print tumblers
Whym catalog: laughing woman with confetti and balloons, Tea Drops box, coffee bag, hand holding 'Boss Notes' notebook
Whym catalog: pink heels wrapped in patterned washi tape on yellow, pastel arch sticky notes, Ashley Mary artist profile
Woman with metallic star face decals; navy and pink Stojo collapsible cups and four Kiss Tea tins on yellow
'The Joys of Deskscaping' spread: hands holding up notebooks and planners; Ohh Deer smiley notebook and pencil

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