Petalfox

Whym, Founder & CEO

Backed by Precursor Ventures, Bolt Fund and Sage Hill Investors.

Greg McAdoo & Kate McAndrew early board members.

Of the $52 billion dollars spent on flowers in the US each year, more than 65% of all floral purchase(s) are made by women, for themselves. Petalfox customers bought flower bouquets over a text message every 1-2 weeks, favoring our bouquet aesthetic and checkout convenience.

Our first-to-market checkout-over-text platform processed more than 12,000 transactions directly & securely inside the SMS messaging thread. Petalfox Inc. hosted a home-grown brand, fully-owned vertical supply chain, repurchase platform and proprietary IP.

Coverage: Glitter Guide ("Start Your Own Thing: 5 Fears To Squash"), Her Campus ("CEO & Founder of Whym, Kelly Nyland, Shares What it Means to Run a Female-Founded Company"), and FabFitFun's "10 Successful Women" feature.