Minishop

Minishops

Whym, Founder & CEO

Whym is an end-to-end ecom, payments & first-party data software suite for social selling. Servicing more than 500 SMB merchants & mid-market retailers across 35,000 consumer wallets through unique, future-of-retail solutions like text-to-pay, universal multi-merchant carts, and transparent digital identities for shoppers.

Trusted by brands like Siete Foods, The Hundreds and Doe Beauty.

Brands use Minishops to expand their sales channels by turning landing pages into single-page storefronts. Shoppers checkout directly from this page without the need to click through carts and checkout pages.

When brands create a Minishop they are pre-building a flexible e-commerce cart that millions of shoppers can use at once. Content creators and influencers can help their audience shop an entire outfit, beauty routine, or cooking recipe.

Shoppers simply choose their style, size, color, quantity, etc. and then checkout. Minishops are be embedded into messaging, social, online and offline channels. Each Minishop loads inside the apps mobile browser. Apple Pay / Google Pay integration make checkout a one-tap experience.

Whym partnerships include popular Linkin.bio tools like Hoo.be & Beacons.ai.

Built by ex-Snap employees Kelly Nyland, Rhenee Bartlett & Ryan Hornberger.

Backed by investors & angels at Stripe, Venmo, Paypal, Apple, Google, Lightspeed, Sequoia, Salesforce, Microsoft, Snap, Facebook, Redbull, Spotify, Bread (BNPL), Good Money, AirBNB, WeWork, The Council, AngelList, Fast Co, P&G, Amplitude, SAP & others.