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Product Launch · Whym (2018 - 2024) 2020

Shopping QR

QR-to-checkout retail concept with Verishop Shop-in-Shop at Macy's — scan a code, land on a product page, buy in one tap.

Shopping QR

Whym, Founder & CEO

Product Concept in partnership with Verishop marketplace and Macy’s retail stores.

Powered by Whym, this project transforms Macy’s in-store shopping experience by connecting the physical and digital worlds. Shoppers can scan QR codes to access a tailored online pop-up, enter their phone number, and seamlessly explore and purchase featured products. This innovative solution integrates mini product pages for quick checkouts, enhancing customer convenience while driving engagement for Macy’s. Verishop curates the shop-in-shop for marketplace goods.

Phone checkout screen for YUi Brooklyn wavy candles with Apple Pay, over pastel candle photos, Verishop Group and Macy's logos and a QR star
Macy's Operation 1
"Turn Browsers Into Buyers" slide; hands scanning a QR code with a phone, and an app screen with Verishop Group and Macy's logos
Macy's Operation 2
Verishop x Macy's "The Mood - Brand Inspo" grid of indie brand product photos with "As Seen on Your FYP" copy.
Macy's V—Edit IRL
Whym flow: red star QR code to three phones showing Verishop x Macy's landing page, product page, and text reminder.
Macy's Operations 4
Whym pop-up flow: red star QR to phones showing Macy's product page, sticky Verishop save pop-up, and text reminder.
Macy's Operations 5
Whym shoppable collections flow: phones showing a text reminder, brand shop list, YUi Brooklyn collection, and Apple Pay checkout.
Macy's Operations 6

Prototype